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Vegan Chef. Author. INFLUENCER!

SUMMARY:

Through a simple launch strategy, I managed Vegan Chef and Influencer Will Edmond to make over $10K in revenue from a pre-sales of his first vegan cookbook.

ROLE: Product Launch Manager 

CLIENT: Will Edmond | Personality, Vegan Influencer, and Content Creator

INDUSTRY: Vegan Food + Travel

 


Will Edmond - Launch Manager Hire A Virtual CMO.jpg

CAMPAIGN GOALS: 

  • Elevate brand awareness for Will Edmond as a Vegan chef and Influencer

  • Beta test vegan cookbook idea

  • Pre-sale vegan cookbook and generate $3K+ min 

CHALLENGES: 

  • Will needed an easy to follow launch strategy and blueprint for beta testing the vegan cookbook

  • Building brand credibility by using the momentum of a viral TikTok video

  • Testing the idea of adding a digital/physical product to his brand portfolio


Launch Campaign Deliverable | Cookbook Cover

Launch Campaign Deliverable | Cookbook Cover

STRATEGY:

Since Will posted a viral video on TikTok, we developed a strategy to use the momentum from the video to launch the pre-sale of his vegan cookbook. The strategy was to drive awareness of the cookbook through marketing strategies like urgency, price increase, and FOMO – driving them to a landing page to purchase the pre-sale.

DELIVERABLES LINKS + IMAGES: 

THE FINAL RESULTS:

  • Generated over $10K+ in PRE-SALES!

  • Testimonial From Will

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