Vegan Chef. Author. INFLUENCER!
Through a simple launch strategy, I managed Vegan Chef and Influencer Will Edmond to make over $10K in revenue from a pre-sales of his first vegan cookbook.
ROLE: Product Launch Manager
CLIENT: Will Edmond | Personality, Vegan Influencer, and Content Creator
INDUSTRY: Vegan Food + Travel
Elevate brand awareness for Will Edmond as a Vegan chef and Influencer
Beta test vegan cookbook idea
Pre-sale vegan cookbook and generate $3K+ min
Will needed an easy to follow launch strategy and blueprint for beta testing the vegan cookbook
Building brand credibility by using the momentum of a viral TikTok video
Testing the idea of adding a digital/physical product to his brand portfolio
Since Will posted a viral video on TikTok, we developed a strategy to use the momentum from the video to launch the pre-sale of his vegan cookbook. The strategy was to drive awareness of the cookbook through marketing strategies like urgency, price increase, and FOMO – driving them to a landing page to purchase the pre-sale.
DELIVERABLES LINKS + IMAGES:
THE FINAL RESULTS:
Generated over $10K+ in PRE-SALES!
Testimonial From Will