STRATEGIC PARTNERSHIPS + INFLUENCER MARKETING
Content Creation (Marketing Campaign Development, Video, Copywriting)
After being in North America was less than five years, Norwegian Airlines was seeking to expand their brand awareness by tapping into diverse markets, specifically the African- American travel demographic.
I collaborated with the NA Public Relations & Marketing Director to develop an Influencer Marketing campaigns, marketing collateral, and content creation. I created several written articles about unique destinations Norwegian offers, new travel guides, videos, and email marketing campaigns. Norwegian incorporated this content into their diversity strategy.
RESULTS: Visit Tallinn, Estonia & Norwegian Airlines saw a significance increase in interest in the destination through content creation of a blog post, social media promotion, and a video travel guide.
RESULTS: Visit Guadeloupe saw a significant increase in interest to visit the island with discounted fares on Norwegian Airlines.
I HAVE PARTNERED WITH. . .
… I had a blast looking at the photos – and I love the level of engagement you have with your followers! It is truly impressive. I personally love it when my ambassadors/influencers have a great time. I do look forward to working together in the future; the Black travel initiative at Norwegian has been challenging but rewarding…
Real Jackie Hamilton-Romeo
Former Senior Communications Manager, USA at Norwegian Airlines