Project & Work Experience

Keynote Topics:

  • The Importance of Tapping Into Diverse Markets Utilizing Social Media & Travel Influencers: As a Travel Influencer who has worked with several major Brands, Rachel understands the importance of Social Media and Influencers to inspire audiences to consider and ultimately travel to various destinations globally.
  • How to Make Your Destination Marketable to A $40B Demographic: Black Americans spend over $40B annually in travel alone. Mostly in Mexico, the Caribbean, and cruises. If you are not one of the mentioned, chances are, you are missing a tremendous opportunity to tap into a highly targeted market.
  • The Solo Traveler, Black American Experience Around the World: Having traveled to 40+ countries (primarily solo), Rachel can speak on the first-hand experience of perceptions, interactions, and stereotypes she has faced through her travels. This presentation can give the Tourism industry an honesty and real glimpse into the Black American experience and how this can benefit destination marketing.

Other Topics:

  • Mastering Digital Travel Marketing on Social Media
  • Online Behaviors of Black American Travelers & How to Leverage It
  • How Travel Brands Can Embrace An Untapped Market

 

Speaking Engagements/ Panel Discussions/ Appearances:

2017:

2016:

2015:

Teaching a Workshop to College Students at Albany State University

Facilitating a Content Marketing Course at General Assembly ATL

 

 

 

 

 

 

 

 

 


 

Watch Presentations:

Going Digital: The Future of Travel BrandsIntelligently Cool, August 2016