LIVE EVENTS + DIGITAL PRODUCTS
(A Case Study)
Overview: Created and successfully delivered the launch of a premium online course that resulted in a five-figures in sales in less than 21 days.
Live Events (Webinars)
Digital Products (templates, guides, etc.)
Online Course Creation
Subscriptions & Membership Services
Marketing Automation (Email Marketing Sales Funnels)
CASE STUDY RESULTS
PHASE #1: Created a Free and Valuable Opt-In to Generate Leads RESULT: Through creating a free ‘Media Kit Template’ digital product, I received over 900+ leads through email marketing and social media promotional strategies.
PHASE #3: Created a Live Online Event (Webinar) To Drive Awareness and Educate the Audience to Pitch the Sale of the Course at the End on the Presentation. RESULT: Through Email Marketing and social media promotion strategies I had a 650+ organic sign-ups with a 60% show-up rate during the live webinar.
PHASE #2: Produced a Tripwire (up-sell) offer as a supplement to the free digital opt-in offer. RESULT: After Leads opt into to receive the Media Kit template, they received a limited time offer. I saw a 22% conversation in sales for the limited time up-sell offer.
PHASE #4: Create A Premium Paid Course “The Perfect Pitch: A Course On Pitching for Paid Brand Partnerships & Collaborations” RESULT: Effectively produced a premium course which I sold on the live webinar event. I had a 4% conversion in sales which resulted in a five-figure launch of the online course.